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Research and Analysis Company

Толкование Перевод

1 RAC

1) Американизм: Regional Advisory Committee, Roadless Area Conservation

2) Военный термин: Rear Admiral Commanding, Repairable Asset Control, Research Advisory Committee, Research Advisory Council, Research and Analysis Company, Resident Agent in Charge, Reverse Advanced Composite, Rhine Army College, Royal Armoured Corps, Royal Artillery Corps, radar area correlation, radio adaptive communications, radiometric area correlation, reliability action center, reliability analysis center, reliability assessment of components, repair, alignment, and calibration, repairable assets control, request for authority to contract, restricted air cargo

3) Техника: radar azimuth converter, radiological assessment coordinator, rectified alternating current, refrigerant-air condition, regional assistance committee, relative address coding, report of abnormal condition, resistance and capacitance

4) Религия: Religious Action Center of Reform

5) Юридический термин: Recognizing Assessing And Controlling

6) Сокращение: Radar d'Alert et de Co-ordination (France), Radar-Absorbing Chaff, Reflective Array Compressor, Regional Administrative Conference, Remedial Action Contract, River Assault Craft, Royal Armoured Corps (British Army), Royal Automobile Club, rapid action change

7) Университет: Resident Activity Committee

8) Электроника: Rambus ASIC ( Application Specific Integrated Circuit) Cell, Remote Access and Control

9) Вычислительная техника: Random Access Channel (HiperLAN/2), Real Application Cluster (Oracle)

10) Связь: Routing Area Code

11) Фирменный знак: Rcx Allround Communication, Relocation Appraisers Consultants, Rent A Car

12) Экология: Regenerative Activated Carbon Technology (регенерационная технология активированного угля), Regional Activity Centre, региональный центр деятельности

13) Деловая лексика: Recycling Advisory Council

14) Образование: Reading Across The Curriculum

15) Сетевые технологии: Real Application Clusters

16) Автоматика: robotics application center

17) Сахалин Ю: reservoir advisory committee

18) Химическое оружие: Resource Action Committee, Resource Allocation Committee, Risk assessment code

19) Имена и фамилии: Richard A Clark

20) Майкрософт: средство анализа стабильности системы

21) ООН: Rock Against Communism

22) Чат: Rec Arts Comics

23) Программное обеспечение: Relational Application Companion

24) Федеральное бюро расследований: Racial Matters

25) AMEX. Rampart Capital Corporation

Универсальный англо-русский словарь > RAC
2 office

управление; департамент; комитет; отдел; бюро; секретариат, канцелярия; разг. кабина экипажа

Joint Service Cruise Missile Program [Project] office — объединенное управление разработки КР (для ВВС и ВМС)

office of Information, Navy — информационное управление ВМС

office of Research, Development and Evaluation — управление НИОКР ВМС

office of the Chief, Army Reserve — управление резерва СВ

office of the Comptroller, Navy — управление главного финансового инспектора ВМС

office of the Deputy COFS for Research, Development and Acquisition — управление заместителя НШ по НИОКР и закупкам (СВ)

office, Aerospace Research — управление воздушно-космических исследований

office, Analysis and Review — управление анализа и контроля потребностей

office, Armor Force Management and Standardization — управление по вопросам администрации и стандартизации бронетанковых войск

office, Assistant COFS for Force Development — управление ПНШ по строительству ВС

office, Assistant COFS for Intelligence — управление ПНШ по разведке

office, Assistant COFS — управление [отдел] ПНШ

office, Assistant Secretary of Defense — аппарат [секретариат] ПМО

office, Chief of Chaplains — управление начальника службы военных священников (СВ)

office, Chief of Civil Affairs — управление по связям с гражданской администрацией и населением

office, Chief of Engineers — управление начальника инженерных войск

office, Chief of Finance (and Accounting) — управление начальника финансовой службы (СВ)

office, Chief of Legislative Liaison — отдел связи с законодательными органами

office, Chief of Ordnance — управление начальника артиллерийско-технической службы (СВ)

office, Chief of R&D — управление НИОКР (СВ)

office, Chief of Transportation — управление [отдел] начальника транспортной службы

office, Chief, Chemical Corps — управление начальника химической службы

office, COFS for Operations — оперативное управление НШ

office, COFS, Army — аппарат НШ СВ

office, Consolidated Personnel — управление гражданских рабочих и служащих

office, Coordinator of Army Studies — управление координатора разработок СВ

office, Defense Transportation — управление военно-транспортной службы

office, Deputy Chief of Naval Operations, Air Warfare — управление заместителя НШ ВМС по боевому применению авиации

office, Deputy COFS for Aviation — отдел заместителя НШ по авиации (МП)

office, Deputy COFS for Installations and Logistics — управление заместителя НШ по расквартированию и тыловому обеспечению

office, Deputy COFS for Manpower — управление заместителя НШ по людским ресурсам

office, Deputy COFS for Operations and Training — управление заместителя НШ по оперативной и боевой подготовке

office, Deputy COFS for Plans and Logistics — управление заместителя НШ по планированию тылового обеспечения

office, Development and Engineering — отдел технических разработок (ЦРУ)

office, Development and Weapon Systems Analysis — управление разработки и анализа систем вооружения

office, Director of Development Planning — управление планирования строительства (ВВС)

office, Director of Foreign Intelligence — управление начальника внешней разведки

office, Distribution Services — отдел распределения и рассылки картографических изданий (МО)

office, Economic Research — отдел экономических исследований (ЦРУ)

office, Emergency Transportation — управление чрезвычайных перевозок

office, Employment Policy and Grievance Review — отдел по вопросам занятости и рассмотрению жалоб (СВ)

office, Federal Procurement Policy — управление разработки федеральной политики в области закупок

office, Force Planning and Analysis — управление планирования и анализа строительства ВС

office, General Council — управление генерального юрисконсульта

office, Geographic and Cartographic Research — отдел географических и картографических исследований (ЦРУ)

office, Imagery Analysis — отдел анализа видовой информации (ЦРУ)

office, Information and Legal Affairs — управление информации и права (МО)

office, Information for. the Armed Forces — управление информации ВС

office, JCS — аппарат КНШ

office, Judge Advocate General — управление начальника военно-юридической службы

office, Management and Budget — административно-бюджетное управление

office, Military Assistance — управление по оказанию военной помощи

office, Personnel Manager — отдел кадров (СВ)

office, Services and Information Agency — отдел управления информационного обеспечения

office, Special Assistant for Logistical Support of Army Aircraft — отдел специального помощника по вопросам МТО армейской авиации

office, Special Assistant for Logistical Support of Tactical Communications — отдел специального помощника по вопросам МТО тактических систем связи

office, the Inspector General — управление генерального инспектора

office, the Legislative Affairs — управление военного законодательства

office, Under Secretary of Navy — аппарат заместителя министра ВМС

office, Under Secretary of the Air Force — аппарат заместителя министра ВВС

Personnel, Plans and Training office — отдел по вопросам ЛС, планирования и боевой подготовки

Strategic Objectives [Targets] Planning office — управление планирования стратегических задач (КНШ)

Strategic Submarine C2 office — отдел оперативного управления ПЛ стратегических сил

Surveillance, Target Acquisition and Night Observation System office — управление разработки систем наблюдения, засечки целей и ПНВ

— Adjutant General's office

— Administrative office

— admission office

— Air Attache Affairs office

— Air Force office of Security Police

— Air Force office of Special Investigations

— Air Force Post office

— Air Force Special Security office

— Air Land Programs office

— air reconnaissance liaison office

— Airlift Coordinating office

— ammunition office

— Antimissile Missile and Space Defense Projects office

— approving office

— Armed Forces Graves Registration office

— Army Air Defense Operations office

— Army Careers and Information office

— Army Electronics and Special Weapons office

— Army Force Modernization Coordination office

— Army Industry Material Information Liaison office

— Army Post office

— Army Procurement Research office

— Army R&D Information Systems office

— Army Research office

— Army Staff Military Assistance office

— Army Staff Operations office

— Army Staff Reserves office

— Army Staff Security office

— Army Staff TOE office

— Army Staff Topography office

— Army Staff Training office

— assault signal office

— beach signal office

— billeting office

— BM Construction office

— BM Defense Program office

— BM office

— branch field post office

— branch office

— British Forces Post office

— careers office

— Central Purchasing office

— Chief QM's office

— cipher office

— circulation control office

— Civilian Personnel office

— code office

— command issuing office

— Commercial Communications Policy office

— community post office

— company office

— Comptroller General's office

— counterfire duty office

— Crime and Intelligence office

— Defense Attache office

— Defense Commercial Communications office

— Defense Communications Engineering office

— Defense Communications Field office

— Defense foreign disclosure coordinating office

— Defense Materiel Specifications and Standards office

— Defense Property Disposal office

— Defense Research office

— Defense Staff office

— District Transportation office

— division ammunition office

— division army post office

— divisional office

— Equal Employment Opportunity office

— Executive office for the National Military Representative

— Executive office of the Secretary

— executive office

— Facilities Engineering office

— Facilities Supply office

— Field Buying office

— field personnel office

— field post office

— Fleet Post office

— forces post office

— Foreign Liaison office

— General Accounting office

— general military training office

— General Post office

— general reference office

— Graves Registration office

— High Energy Laser Systems office

— Highway Regulating office

— Housing office

— housing referral office

— Human Resources Research office

— Information office

— Information Tour and Travel office

— Inspection office

— intelligence office

— Intelligence-Producing office

— Joint Allied Military Petroleum office

— Joint Area Petroleum office

— law-enforcement office

— liaison office

— local recruiting office

— Logistical Assistance office

— Maintenance Interservice Support Management office

— Management Information Systems office

— medical regulating office

— Metropolitan Information office

— Military District Administrative office

— Military Personnel office

— Military Planning office

— military post office

— Military Satellite Communications office

— Munitions Control office

— National Intelligence Tasking office

— National Reconnaissance office

— NATO Airborne Early Warning Projects office

— Naval Aviation Engineering office

— Navy Information office

— Navy office

— Nuclear Cataloguing office

— office Director of Organization and Training

— office for Dependents' Medical Care

— office for the Freedom of Information

— office of Chief of Public Affairs

— office of Chief QM

— office of Chief Signal Officer

— office of Civil Defense

— office of Civil Operations

— office of Civilian Health and Medical Program of the Uniformed Services

— office of Civilian Manpower Management

— office of Communication Systems

— office of Community Services

— office of Defense and Civilian Mobilization

— office of Defense Cooperation

— office of Defense Management and Organization

— office of Defense Manpower

— office of Director of Intelligence

— office of Emergency Planning

— office of Emergency Preparedness

— office of Emergency Service

— office of Guided Missiles

— office of Industrial Personnel Access Authorization Review

— office of Industrial Relations

— office of Industrial Security

— office of Military Government for Berlin Sector

— office of Military Government

— office of Military Instruction

— office of Military Leadership

— office of Naval Administration

— office of Naval Inspector General

— office of Naval Inspectors of Ordnance

— office of Naval Intelligence

— office of Naval Operations

— office of Naval Research

— office of Naval Reserve

— office of Naval Warfare

— office of Naval Weapons

— office of Naval Weather Service

— office of NBC Warfare

— office of Ocean Affairs

— office of origin

— office of Personnel

— office of Planning and Management

— office of Primary Concern

— office of Primary Responsibility

— office of Procurement and Materiel

— office of Procurement and Policy

— office of Program Appraisal

— office of Regional and Political Analysis

— office of Research Analysis

— office of Reserve Components

— office of Safety and Nuclear Surety

— office of Security Police

— office of Security Review

— office of Selective Service Records

— office of SIGINT

— office of Space Systems

— office of Special Investigations

— office of Special Weapons Development

— office of Strategic Information

— office of Strategic Offensive and Defensive Systems

— office of Strategic Plans

— office of Support Services

— office of Systems and Financial Management

— office of Technical Information

— office of Technical Services

— office of the Assistant Secretary of Defense/Public Affairs

— office of the Chief Chemical Officer

— office of the Chief of CW Service

— office of the Chief of Finance

— office of the Chief of Information

— office of the Chief of Military History

— office of the Chief of Naval Operations

— office of the Chief of Special Warfare

— office of the Chief of Support Services

— office of the Chief Signal Officer

— office of the Chief Surgeon

— office of the Commanding General

— office of the Deputy COFS for Logistics

— office of the Deputy COFS for Military Operations

— office of the Deputy COFS for Personnel

— office of the Deputy COFS

— office of the Director of Civilian Marksmanship

— office of the Director of Defense Research and Engineering

— office of the Director of Weapons Systems Analysis

— office of the Director

— office of the Field Directorate and Ammunition Plants

— office of the General Purchasing Agent

— office of the JCS

— office of the Judge Advocate General

— office of the Oceanographer of the Navy

— office of the Provost Marshal General

— office of the QM

— office of the Scientific Adviser

— office of the Secretary of Defense for International Security Affairs

— office of the Secretary of Defense

— office of the Secretary of the Air Force

— office of the Secretary of the Army

— office of the Secretary of the Navy

— office of the Secretary to the Staff

— office of the Secretary

— office of the Surgeon General

— office of the Under Secretary of the Army

— office of the US Army Attache

— office of Weapons Intelligence

— office QM General

— operations office

— Physical Education office

— Planning and Administrative office

— Political-Military Affairs office

— Preparedness office

— Program Analysis and Evaluation office

— Program Planning office

— project manager office

— Public Affairs office

— Public Information office

— Public Relations office

— Records office

— recruiting office

— regional office

— replacements allocation office

— Resources Management office

— Retirement Services office

— Royal Marine office

— SAC Project office

— Secretary of the Army office

— Security office

— Soldiers' Record office

— staff office

— Strategic Technology office

— sub-post office

— Summing-Up Evaluation office

— support control office

— Survivable Communications office

— Survivor Assistance office

— System Analysis office

— Systems Program office

— Traffic Control office

— Training Aid Service office

— US Army Commercial Communications office

— War office

— Weapons System Analysis office

English-Russian military dictionary > office
3 cost

1. сущ.
1) эк. стоимость, затраты, издержки редк. цена (величина затрат, которые необходимо совершить, чтобы получить что-л.; характеристика предмета или действия; как правило, выражается в денежном выражении, но в некоторых случаях может быть в натуральном выражении; как правило, во всех случаях можно использовать перевод "цена", но это изменяет риторику текста, подчеркивая важность этих затрат)

cost of [smth\] — стоимость чего-л., цена чего-л.

the cost of the Iraq War — стоимость войны в Ираке

the cost of the research and development of a new drug — стоимость разработки нового лекарства

at a high cost — по высокой цене, с высокими затратами

His need for self-expression can be satisfied, but at a high cost.

As it now stands, nursing homes deliver a low perceived value at a high cost.

to charge costs — начислять затраты

It is good practice to charge costs as direct where possible. — Хорошим правилом является начисление максимально большого числа затрат как прямых затрат.

A mortgage helps you buy your home, but there are many additional costs that you need to consider. — Ипотека помогает вам купить дом, но вы должны понимать, что в этом случае имеют место некоторые дополнительные расходы.

See:

CHILD [object\]: abandonment cost, above-the-line cost, administrative cost, advertising cost, agency cost, amortized cost, bankruptcy cost, bond issue cost, borrowing cost, budgeted cost, collection cost, cost of insurance charge, credit subsidy cost, debt service cost, acquisition cost, cost of production, cost of capital, cost of living, cost of sales, flotation cost, interest cost, imputed cost, inventory carrying cost, inventory ordering cost, opportunity cost, out-of-pocket costs, past service cost, pension cost, replacement cost, reproduction cost, salary cost CHILD [type\]: absolute cost, accounting cost, alternative cost, annual equivalent cost, depreciated cost, economic cost, explicit cost, fixed cost, hidden cost, implicit cost, mixed cost, normal cost, overhead cost, true interest cost, variable cost CHILD [agent\]: cost appraiser, cost estimator, cost to consumer, cost function, cost price, below cost, cost and freight, cost and insurance, cost, insurance, freight, cost, insurance, freight, cost, insurance, freight

2)

а) мн., эк. издержки, затраты (величина затрат, которые несет какое-л. лицо в своей деятельности; как правило, идет речь о компании; может употребляться без уточнения типа затрат)

company's costs — затраты компании

If the company's costs increase 4 percent, it can raise prices 6 percent. — Если затраты компании увеличатся на 4 процента, это может привести к повышению цен на 6 процентов.

However, company's costs also rose and, in the early 1980s, the company was forced to downsize and concentrate its stores on paint and wallpaper.

to cut [reduce\] costs — снижать затраты

how to cut costs and improve profits — как снизить затраты и увеличить прибыль

The company reduces its costs by eliminating some of its obligations to its employees. — Компания снижает свои затраты, отказываясь от части обязательств перед своими работниками.

These measures taken together are expected to cut costs by 30–50%. — Можно ожидать, что все эти меры вместе приведут к снижению затрат на 30–50%

Syn:

expenditure, expense, charge, outgoing, outlay

See:

cost accountant, costs accountant, cost advantage, cost analyst, cost budgeting, cost centre, cost sharing, benefit-cost ratio, cost-benefit analysis, cost-volume-profit analysis, factors of production

б) мн., юр. судебные издержки [расходы\]

with costs — с возложением судебных издержек на сторону, проигравшую дело
2. гл.
1) эк. стоить (о цене, выраженной в денежном эквиваленте); обходиться

This car costs only $24 000. — Эта машина стоит всего лишь 24 тыс. долл.

2) общ. требовать (усилий, страданий и т. д.); обходиться

cost what it may — чего бы это ни стоило

The city whose conquest had cost him so dear. — Город, завоевание которого обошлось ему так дорого.

* * *
затраты, стоимость, цена: первоначальные или долгосрочные затраты (прямые, косвенные, денежные и неденежные), которые имеют место при приобретении, производстве, предоставлении товаров или услуг; см. acquisition cost;
expense;

fixed cost;

incremental cost.

* * *

издержки; затраты; расходы; себестоимость; стоимость;, себестоимость
. . Словарь экономических терминов .
* * *

Бухгалтерия и аудит

издержки, расходы

затрата, как правило, денег на покупку товаров и услуг; расходы, обычно денежные, понесенные для достижения цели (расходы на производство определенных товаров, возведение фабрики или закрытие отделения)см. opportunity cost

Англо-русский экономический словарь > cost
4 product

сущ.

1)

а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукция

dairy products — молочная продукция

food products — продукты, продовольственные товары

skin-care products — средства для ухода за кожей

average quality product — товар среднего (уровня) качества

high-quality product — товар высокого качества, высококачественный [первоклассный\] товар

premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса

undiscounted products — товары, продаваемые без скидки

low-priced product — недорогой продукт

fairly-priced product — товар по приемлемой [справедливой\] цене

product market — товарный рынок

product analysis — товарный анализ

product assortment — товарный ассортимент

product technology — технология производства продукции

to develop a product — разрабатывать товар (создавать идею и образец нового товара)

See:

acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swap

б) эк. продукт, объем продукции ( количество произведенных товаров или услуг)

company's product — продукция компании, товары компании

See:

bakery products 2), final product 1) б), industry product, multiple-use product 1) б)

2) общ. результат, продукт (итог какой-л. деятельности)

products of one's labour — результаты труда

History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.

the product of this activity is radiation — в результате этой деятельности появляется радиация.

See:

end product 1), by-product 2), main product 1), waste products, work product

3) мат. произведение ( результат умножения двух чисел)

* * *
продукт, товар: что-либо производимое для продажи.
* * *

продукт

* * *

Продукт
. . Словарь экономических терминов .
* * *

Реклама

рекламируемый товар

Англо-русский экономический словарь > product
5 OAR

1) Компьютерная техника: Original Aspect Ratio

2) Американизм: Office of Oceanic and Atmospheric Research

3) Военный термин: Of A Revolution, Office of Analysis and Review, Operation Air Raid, Organized Air Reserve, operations analysis report, ordnance allowance report, ordnance alteration reporting, ordnance alteration requirements, overhaul and repair

4) Техника: operational assessment and readiness, operational availability and reliability, optical angle readout

5) Железнодорожный термин: Old Augusta Railroad Company

6) Юридический термин: Oregon Administrative Rule (s)

7) Бухгалтерия: overhead absorption rate, ставка поглощения накладных расходов (overhead absorption rate)

8) Оптика: off-axis rejection, open area ratio

9) Сокращение: Office of Aerospace Research (USAF), Office of Research Analysis, Open Air Range, Operational Analysis & Research

10) Физиология: Offal And Regurgitation

11) Нефть: эксплуатационная готовность и надёжность (operational availability and reliability)

12) Специальный термин: Album Oriented Rock (формат американских FM радиостанций с преобладанием не попавших в хит-парады малоизвестных альбомных песен, в основном, известных исполнителей)

13) Фирменный знак: Oxford Applied Research

14) Нефтегазовая техника Occupational Air Requirement

15) Медицинская техника: organ at risk

16) Макаров: operation address register

17) Общественная организация: Organization for Autism Research

18) AMEX. Ohio Art Company

Универсальный англо-русский словарь > OAR
6 oar

1) Компьютерная техника: Original Aspect Ratio

2) Американизм: Office of Oceanic and Atmospheric Research

3) Военный термин: Of A Revolution, Office of Analysis and Review, Operation Air Raid, Organized Air Reserve, operations analysis report, ordnance allowance report, ordnance alteration reporting, ordnance alteration requirements, overhaul and repair

4) Техника: operational assessment and readiness, operational availability and reliability, optical angle readout

5) Железнодорожный термин: Old Augusta Railroad Company

6) Юридический термин: Oregon Administrative Rule (s)

7) Бухгалтерия: overhead absorption rate, ставка поглощения накладных расходов (overhead absorption rate)

8) Оптика: off-axis rejection, open area ratio

9) Сокращение: Office of Aerospace Research (USAF), Office of Research Analysis, Open Air Range, Operational Analysis & Research

10) Физиология: Offal And Regurgitation

11) Нефть: эксплуатационная готовность и надёжность (operational availability and reliability)

12) Специальный термин: Album Oriented Rock (формат американских FM радиостанций с преобладанием не попавших в хит-парады малоизвестных альбомных песен, в основном, известных исполнителей)

13) Фирменный знак: Oxford Applied Research

14) Нефтегазовая техника Occupational Air Requirement

15) Медицинская техника: organ at risk

16) Макаров: operation address register

17) Общественная организация: Organization for Autism Research

18) AMEX. Ohio Art Company

Универсальный англо-русский словарь > oar
7 EMV-Migration

банк. EVM-миграциия (немного яндексится, но...)

!

A global move by Visa and MasterCard to employ the Europay, MasterCard, and Visa (EMV) specification has accelerated smart card adoption. For instance, companies in the United Kingdom have already made rapid progression by moving towards smart cards.

Frost & Sullivan’s recent study examines the global banking (financial and loyalty) smart card markets. It offers a competitive analysis on the market shares of key participants. The research provides comprehensive market overview with a global analysis. Market drivers and restraints are also included for end-user benefit.

Mandatory EMV Migration to Avoid Liability Shift Proves to Be a Major Driver

Adopted in 1996, the EMV migration is a result of EMV acceptance as a global standard. With the approaching migration deadline in Europe, Middle East, and Africa (EMEA) and the Asia Pacific (APAC) regions as well as the growing need to avoid the liability shift, numerous financial institutions are chip-enabling their cards and terminals. They are also running systems migration exercises as enhanced security measures.
"
""As EMV migration is in progress for banks and merchants, private label card operators too are expected to migrate to smart cards for avoiding the risk of fraud passing on to them,"" says the analyst of this research. ""The EMV migration push impacts the retail loyalty market in a big way, since retailers are pressured to upgrade their point of sale (POS) terminals to accept credit and debit smart cards, failing which, the liability of card fraud is likely to shift to them.""
"
kondratenko

29.11.2006 10:26

Тема сообщения: EMV- migration юр.

Help, please.

1) Что может означать EMV-migration в данном тексте:

The company is engaged in the business of EMV-Migration, e-Documents, smart cards applications for projects in Governmental, Financial, Corporate and similar markets.

2) Помогите перевести voting interest в следующем предложении:

to direct the management and policies of a company through the

ownership of voting securities or voting interest or otherwise.

Очень прошу помочь. Переводим юридический контракт.

Заранее спасибо. Mt | Google

d.

29.11.2006 10:29

EMV - новый стандарт пластиковых карт, Europay Visa Mastercard, на чипах (смарт-карты)

d.

29.11.2006 10:31

ну а migration - соответственно переход на новый стандарт
"
а может, ""перевод"" - если компания кому помогает это делать
"
marina13

29.11.2006 10:32

EMV-Migration так и переводится - EMV миграция (то есть переход с магнитной полосы на чип)

Англо-русский экономический словарь > EMV-Migration
8 RCA

1) Общая лексика: анализ первопричин (root cause analysis)

2) Компьютерная техника: Rollback Compensative Alerter

3) Медицина: right coronary artery

4) Американизм: Regional Cooperative Agreement

5) Военный термин: Recon Company Alpha, Requirements Control Authority, Royal Canadian Army, Royal Canadian Artillery, Royal Commission on Awards, radar-controlled approach, radiological control area, request for corrective action, riot control agent, rocket carrying aircraft

6) Техника: radiation control agency, radiological controlled area, reactor coolant activity

7) Шутливое выражение: Really Crappy Appliance, Record Cemetery Of America

8) Математика: Recursive Comprehension Axiom

9) Религия: Rabbinical Council of America

10) Метеорология: Regular Countably Additive

11) Грубое выражение: Real Crappy Appliance, Really Crappy Azn

12) Музыка: Recording Council Association, Rodeo Cowboys Association, Root Canal Analysis

13) Полиграфия: Royal College of Art

14) Сокращение: Radio Club of America, Radio Corporation of America, Reach Cruising Altitude, Revenue Cost Analysis (2002), Rural Carrier Associate, rolling circle amplification

15) Университет: Research Challenge And Application

16) Физиология: Ricinus Communis Agglutinin

17) Электроника: Radio Company Of America

18) Вычислительная техника: Radio Corporation of America (Corporate name)

19) Кардиология: ПКА (правая коронарная артерия)

20) Биотехнология: Rolling-circle amplification

21) Фирменный знак: Rand Collins Of America

22) Налоги: агентство сбора местных налогов (Rate Collection Agency - аналог налоговой инспекции, но собирают только местные налоги (Великобритания))

23) СМИ: Record Company Alliance

24) Деловая лексика: Revealed Comparative Advantage

25) Менеджмент: Resource Consumption Accounting

26) Полупроводники: residual gas analysis

27) Макаров: raw coal ash

28) Логистика: Regional Customs Authorities

29) Должность: Resident Computer Assistant

30) Правительство: Regulatory Commission Of Alaska

31) Управление проектами: Root Cause Analysis

Универсальный англо-русский словарь > RCA
9 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
10 officer

офицер; должностное лицо; сотрудник; укомплектовывать офицерским составом; командовать

Air officer, Administration, Strike Command — Бр. начальник административного управления командования ВВС в Великобритании

Air officer, Engineering, Strike Command — Бр. начальник инженерно-технического управления командования ВВС в Великобритании

Air officer, Maintenance, RAF Support Command — Бр. начальник управления технического обслуживания командования тыла ВВС

Air officer, Training, RAF Support Command — начальник управления подготовки ЛС командования тыла ВВС

assistant G3 plans officer — помощник начальника оперативного отдела [отделения] по планированию

casualty evacuation (control) officer — офицер управления медицинской эвакуацией (морского десанта)

Defense Liaison officer (in the White House) — офицер связи МО (при Белом доме)

Flag officer, Germany — командующий ВМС ФРГ

Flag officer, Naval Air Command — Бр. командующий авиацией ВМС

Flag officer, Submarines — Бр. командующий подводными силами ВМС

float an officer (through personnel channels) — направлять личное дело офицера (в различные кадровые инстанции);

General officer Commanding, Royal Marines — Бр. командующий МП

General officer Commanding, the Artillery Division — командир артиллерийской дивизии (БРА)

landing zone (aircraft) control officer — офицер по управлению авиацией в районе десантирования (ВДВ)

nuclear weapons (employment) officer — офицер по применению ЯО

officer, responsible for the exercise — офицер, ответственный за учение (ВМС)

Principal Medical officer, Strike Command — Бр. начальник медицинской службы командования ВВС в Великобритании

Senior Air Staff officer, Strike Command — Бр. НШ командования ВВС в Великобритании

senior officer, commando assault unit — Бр. командир штурмового отряда «коммандос»

senior officer, naval assault unit — Бр. командир военно-морского штурмового отряда

senior officer, naval build-up unit — Бр. командир военно-морского отряда наращивания сил десанта

senior officer, present — старший из присутствующих начальников

senior officer, Royal Artillery — Бр. старший начальник артиллерии

senior officer, Royal Engineers — Бр. старший начальник инженерных войск

short service term (commissioned) officer — Бр. офицер, призываемый на кратковременную службу; офицер, проходящий службу по краткосрочному контракту

special weapons (employment) officer — офицер по применению специального оружия

tactical air officer (afloat) — офицер по управлению ТА поддержки (морского) десанта (на корабле управления)

The Dental officer, US Marine Corps — начальник зубоврачебной службы МП США

The Medical officer, US Marine Corps — начальник медицинской службы МП США

welfare (and recreation) officer — офицер по вопросам быта и организации отдыха (военнослужащих)

— accommodation officer

— accredited officer

— acting officer

— action officer

— action staff officer

— active officer

— administration officer

— administrative officer

— adviser duty officer

— aerial delivery officer

— aerial surveillance officer

— aeromedical evacuation control officer

— aeromedical evacuation coordinating officer

— aeromedical evacuation liaison officer

— aeromedical evacuation operations officer

— aeronautical evacuation control officer

— agent finance officer

— air commanding officer

— air contact officer

— air control/antiair warfare officer

— air defense artillery officer

— air liaison officer

— air movement officer

— air officer of the day

— air officer

— air operations officer

— air reconnaissance liaison officer

— air reconnaissance officer

— air support officer

— air surveillance officer

— air training officer

— air transport liaison officer

— air transport operations officer

— air transportation officer

— air weapons training officer

— airborne control officer

— airborne force liaison officer

— aircraft maintenance officer

— aircraft warning officer

— airlift duty officer

— airlift liaison coordination officer

— alcohol and drug control officer

— ammunition officer

— ammunition technical officer

— amphibian tractor officer

— antiair warfare officer

— antimechanized officer

— antisubmarine officer

— approach line control officer

— area intelligence officer

— area petroleum officer

— armament and electronics officer

— armament officer

— armament operation officer

— armament systems officer

— armored officer

— army artillery officer

— Army aviation officer

— Army Emergency Relief officer

— Army's Chief Personnel Selection officer

— artillery air officer

— artillery forward observation officer

— artillery intelligence officer

— artillery liaison officer

— artillery maintenance officer

— artillery officer

— artillery ordnance officer

— aspirant officer

— assessing officer

— assignment officer

— assistant administrative officer

— assistant artillery officer

— assistant central control officer

— assistant commanding officer

— assistant division aviation officer

— assistant military landing officer

— assistant officer

— assistant operations officer

— assistant staff officer

— AT officer

— athletics and recreation officer

— atomic demolition munition staff officer

— automatic data processing systems analysis officer

— automation management officer

— automotive officer

— aviation safety officer

— base operations officer

— battery assistant executive officer

— battery control officer

— battery executive officer

— battery gun position officer

— battery officers

— bi-functional staff officer

— billeting officer

— bomb disposal officer

— bomb reconnaissance officer

— bombardment liaison officer

— briefing officer

— brigade officer

— buildings and grounds officer

— burial supervising officer

— cable officer

— Cadet Instruction List officer

— cadet officer

— camouflage officer

— career officer

— career reserve officer

— careers officer

— carrier-borne ground liaison officer

— cartographic officer

— case officer

— casual officer

— casualty clearing officer

— catering officer

— censorship officer

— central force control officer

— chemical maintenance officer

— chemical officer

— chemical processing officer

— chemical supply officer

— chief administrative officer

— chief administrative staff officer

— chief chemical officer

— chief cipher officer

— chief decontamination officer

— chief disbursing officer

— chief education officer

— chief engineer officer

— chief general staff officer

— chief intelligence officer

— chief medical officer

— chief ordnance officer

— chief public affairs officer

— Chief Public Relations officer

— chief recruiting officer

— chief signal officer

— Chief Signals officer

— chief staff officer

— chief supply and transport officer

— chief transportation officer

— cipher officer

— civil affairs officer

— civil defence officer

— civil defense warning officer

— civil liaison officer

— civilian personnel officer

— civil-military operations officer

— claims officer

— classification and assignment officer

— classification officer

— classified material control officer

— collection management officer

— colour officer

— combat cargo officer

— combat reports officer

— combat service support coordination officer

— combatant officer

— COMINT officer

— command duty officer

— Command Security officer

— commanding artillery officer

— Commanding officer of Troops

— commissioned officer

— commissioned warrant officer

— communications and electronics security officer

— communications duty officer

— communications officer

— communications security officer

— communications watch officer

— communications/electronics officer

— community relations officer

— company execution officer

— company executive officer

— company grade officer

— compensation officer

— complex safety officer

— confinement officer

— conservation officer

— construction engineer officer

— continuity officer

— contracting officer

— coordinating officer

— correspondence officer

— counter mortar officer

— counterbattery intelligence officer

— counterbattery officer

— counterbombardment officer

— counterfire officer

— counterintelligence officer

— countermortar intelligence officer

— countermortar liaison officer

— courier transfer officer

— court-martial officer

— CP officer

— crew evaluation officer

— criminal investigations officer

— cryptanalysis officer

— cryptographical officer

— cryptologic officer

— DA air traffic coordinating officer

— damage-control officer

— debarkation medical officer

— debarkation officer

— decontamination officer

— defense attache liaison officer

— Defense Communications officer

— Defense Liaison officer to the President

— deferred officer

— demolition officer

— departure airfield control officer

— deplaning officer

— depot commanding officer

— deputy commanding officer

— deputy public affairs officer

— desk officer

— detail officer

— detraining officer

— development projects officer

— disbursing officer

— dispatching officer

— disposal officer

— district engineering officer

— district intelligence officer

— division ammunition officer

— division artillery executive officer

— division chemical officer

— division materiel officer

— division officer

— division ordnance officer

— division property book officer

— division signal officer

— division's commanding officer

— drop zone control officer

— drop zone safety officer

— dump officer

— duty cypher officer

— duty intelligence officer

— duty officer

— ECM officer

— education services officer

— elementary schools officer

— embarkation and combat cargo officer

— embarkation billeting officer

— embarkation control officer

— embarkation medical officer

— embarkation staff officer

— emergency traffic coordinating officer

— emplaning officer

— engineer grounds and maintenance officer

— engineer officer

— engineer operations officer

— engineer reconnaissance officer

— engineer supply officer

— engineering assignment officer

— engineering duty officer

— engineering officer

— entertainments officer

— entraining officer

— equal opportunity staff officer

— equipment and maintenance officer

— escort officer

— evacuation officer

— EW officer

— EW/cryptologic tactical operations officer

— examining officer

— exchange officer

— executive officer

— extraction zone control officer

— FA fire support officer

— family welfare officer

— female officer

— field grade officer

— field officer of the day

— field petroleum officer

— field press censorship officer

— field security officer

— field services officer

— fighter director officer

— fighter duty officer

— fighter liaison officer

— finance and accounting officer

— fire direction officer

— fire prevention officer

— fire support coordination officer

— fire support officer

— firing officer

— fiscal officer

— flag officer assault and lodgement area

— flag officer

— flag-rank officer

— fleet marine officer

— flight officer

— flight safety officer

— flying officer

— food service officer

— force gunnery officer

— force modernization action officer

— foreign area officer

— forward air control officer

— forward area support coordinating officer

— forward control officer

— forward observer officer

— front-line officer

— fuels officer

— gangplank officer

— gas identification officer

— general and organizational action officer

— general duty officer

— General officer Commanding

— General officer Commanding-in-Chief

— general staff officer

— general supply officer

— GM operations officer

— grad officer

— ground defense officer

— ground liaison officer

— ground officer

— ground training officer

— guidance control officer

— guidance systems officer

— gun position officer

— gunnery officer

— heavy engineer equipment officer

— helicopter loading zone control officer

— high-ranking officer

— highway traffic officer

— highway transportation officer

— housing officer

— human relations officer

— immediate commanding officer

— in-addition-to-other-duties officer

— income tax assistance officer

— indorsing officer

— infantry officer

— information activities officer

— inspection officer

— installation intelligence and security officer

— installation transportation officer

— installations officer

— instructor officer

— insurance officer

— intelligence communications officer

— intelligence language officer

— intelligence liaison officer

— intelligence officer

— intelligence research officer

— interpreter officer

— interrogation officer

— investigating officer

— junior officer of the day

— junior officer of the watch

— junior officer of the week

— junior rank officer

— land liaison officer

— landing control officer

— landing-craft control officer

— landing-force loading officer

— language officer

— launch-control officer

— laundry officer

— law enforcement officer

— legal assistance officer

— liaison duty officer

— liaison officer to departure airfield

— liaison officer

— liaison staff officer

— limited duty officer

— line officer

— line specialist officer

— loading officer

— local claims officer

— local purchasing officer

— local transport officer

— logistics assignment officer

— logistics assistance officer

— logistics control officer

— logistics officer

— logistics readiness officer

— long-term officer

— mail officer

— main officers

— maintenance officer

— make an officer

— mapping and intelligence officer

— marshaling area control officer

— materiel readiness officer

— medical commanding officer

— medical officer

— medical regulating officer

— medical regulation officer

— mess officer

— message transmission releasing officer

— meteorological officer

— middle rank officer

— military intelligence officer

— military intelligence reserve officer

— military interviewing officer

— military justice officer

— military landing officer

— military officer

— military personnel procurement officer

— military supply officer

— military transport officer

— minority group officer

— missile control officer

— missile flight control officer

— missile launch officer

— missile operations officer

— missile range safety officer

— morale officer

— motor maintenance officer

— motor officer

— motor transportation officer

— movement control officer

— movement liaison officer

— movements identification officer

— munitions officer

— national service officer

— naval air liaison officer

— naval chief air intelligence officer

— naval control of shipping officer

— naval embarkation officer

— naval gunfire liaison officer

— naval intelligence officer

— naval liaison officer

— naval officer

— Navy liaison officer

— NBC defense officer

— NBC weapons employment officer

— neutral officer

— noncommissioned officer

— nonpromotion list officer

— nonrated officer

— nuclear operations officer

— nuclear safety officer

— nuclear weapon courier officer

— nuclear weapons requirement officer

— nursing officer

— officer commanding

— officer conducting the exercise

— officer conducting the serial

— officer in command

— officer in tactical command

— officer in waiting

— officer of the day in waiting

— officer of the day

— officer of the deck

— officer of the guard

— officer of the rounds

— officer of the week

— officer scheduling the exercise

— officer serving afloat

— OP officer

— operationally oriented officer

— operations and training officer

— operations duty officer

— order of battle officer

— orderly officer

— ordnance engineering duty officer

— ordnance GM officer

— ordnance officer

— ordnance staff officer

— organizational effectiveness staff officer

— orientation officer

— other than Regular Army officer

— over-the-hill officer

— pay officer

— personal liaison officer

— personal staff officer

— personnel information security officer

— personnel management officer

— personnel officer

— personnel records officer

— personnel selection officer

— personnel staff officer

— personnel/logistics officer

— petroleum officer

— physical training officer

— planning officer

— plans officer

— platoon officer

— Post Billeting officer

— Post Exchange officer

— postal officer

— presiding officer of the JCS

— press officer

— pretrial investigating officer

— primary control officer

— primary staff officer

— principal administrative officer

— principal Army technical information officer

— principal embarkation officer

— principal military landing officer

— principal staff officer

— probationary subaltern officer

— procurement contracting officer

— procurement officer

— professional development officer

— project officer

— propaganda officer

— property book officer

— property disposal officer

— Protocol officer for the Secretary of Defense

— psychological operations officer

— psychological warfare officer

— public affairs officer

— public information officer

— public relations officer

— public works officer

— purchasing and contracting officer

— race relations/equal opportunity officer

— radar intercept officer

— radar officer

— radio officer

— radiological defense officer

— radiological protection officer

— radiological survey officer

— railhead officer

— railroad station traffic officer

— railroad transportation officer

— range officer

— ranking officer

— rated officer

— rating officer

— real estate and claims officer

— rear link officer

— rear seat officer

— reconnaissance and survey officer

— reconnaissance duty officer

— reconnaissance liaison officer

— reconnaissance officer

— reconnaissance systems officer

— recruiting and induction officer

— recruiting and retention officer

— reenlistment officer

— regiment officer

— regimental medical officer

— regiment's commanding officer

— regular commissioned officer

— regulating officer

— releasing officer

— religious service officer

— reports control officer

— reserve officer

— resettlement officer

— road officer

— road traffic officer

— sales commissary officer

— sanitation officer

— school liaison officer

— sea transport officer

— secondary control officer

— security control officer

— senior bombardment liaison officer

— Senior British Naval officer

— senior chief officer

— senior embarkation officer

— senior general officer

— senior general staff officer

— senior intelligence officer

— senior landing officer

— senior medical officer

— senior officer

— senior personnel staff officer

— senior rank officer

— senior signal officer

— senior staff officer

— serving officer

— ship embarkation officer

— ship's combat cargo officer

— shore party officer

— SIGINT officer

— signal officer

— signal security officer

— smoke control officer

— special security officer

— special services officer

— specialist officer

— spotting officer

— squadron command officer

— squadron duty officer

— staff chemical officer

— staff duties officer

— staff duty officer

— staff loading officer

— staff officer

— staff planning officer

— staff security officer

— staff signal officer

— Standing Group Liaison officer to the North Atlantic Council

— strategic intelligence officer

— strategic plans officer

— strategic SIGINT officer

— student officer

— superintendent ammunition supply officer

— superior officer

— supervisory officer

— supply and service control officer

— supply management officer

— survey officer

— surveying officer

— survivor assistance officer

— systems project officer

— tactical action officer

— tactical air control officer

— tactical air liaison officer

— tactical airlift duty officer

— tactical airlift liaison officer

— tactical control officer

— tactical evaluating officer

— tactical intelligence officer

— tactical officer

— tactical surveillance officer

— tank officer

— tank unit landing officer

— target control officer

— target selection officer

— targets officer

— team embarkation officer

— technical grade officer

— technical liaison officer

— technical officer

— technical supply officer

— technical telecommunications officer

— terrain intelligence officer

— territorial officer

— topographic officer

— track production officer

— trailing officer

— train officer

— training aids officer

— training officer

— transportation officer

— travel officer

— troop loading officer

— troop officer

— unconventional warfare officer

— understudy staff officer

— unit commanding officer

— unit communications officer

— unit emplaning officer

— unit loading officer

— unit personnel officer

— unit postal officer

— unit readiness officer

— unrestricted line officer

— vehicle column control officer

— venereal disease control officer

— warrant officer

— watch officer

— water intelligence officer

— water supply officer

— water traffic officer

— weapon coordination officer

— weapon liaison officer

— weapon system officer

— weapon training officer

— weather officer

— wire officer

— wireless officer

* * *

офицер

English-Russian military dictionary > officer
11 consumer

сущ.

1) эк. потребитель; покупатель

ATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1

British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.

Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.

beer consumer — потребитель пива

consumer of electricity — потребитель электричества

consumer for heating — потребитель отопления

An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.

insurance company consumer — потребитель страховой компании

consumer of telecommunications company — потребитель телекоммуникационной компании

ordinary consumer — обычный (заурядный) потребитель

regional consumer — региональный потребитель

online consumer — потребитель через Интернет

informed consumer — информированный потребитель

See:

average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure

2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)

See:

primary consumer, secondary consumer, tertiary consumer, food chain

* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).
* * *

Маркетинг

потребитель

Англо-русский экономический словарь > consumer
12 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
13 group

группа; группировка; производить группировку, группировать; групповой; см. тж. party, team

army group, Royal Artillery — Бр. армейская группа ПА

army group, Royal Engineers — Бр. армейская инженерная группа

C3 Countermeasures Working group — рабочая группа по вопросам РЭП систем оперативного управления и связи

combat equipment group, Europe — группа обеспечения войск оружием и военной техникой в Европейской зоне (для сил двойного базирования)

European Interdepartment group, NSC — Европейская межведомственная группа СНБ

intelligence data (technical) processing group — группа (технической) обработки разведывательных данных

local (labor) hire group — группа местной наемной рабочей силы

Standing group, Military Committee — постоянная группа военного комитета НАТО

tactical air (control) group — мор. группа наведения авиации

— ACE Mobile Force battalion group

— ad hoc group

— address indicating group

— administrative group

— administrative support group

— advanced planning group

— Advisory group for Aeronautical R&D

— advisory group

— aeromedical transport group

— aiming group

— air base group

— air carrier group

— Air Defence group

— air defense artillery group

— air defense group

— air evacuation group

— air group

— air intelligence group

— air rescue group

— air search attack group

— air service group

— air striking group

— air support group

— air surveillance group

— air transport and offensive support group

— air transport group

— air weather group

— airborne combat group

— airborne group

— aircraft carrier ASW strike group

— aircraft carrier group

— aircraft carrier strike group

— aircraft control and warning group

— aircraft delivery group

— aircraft ferry group

— airfield construction group

— Air-Land Forces Application group

— all-weather fighter group

— ammunition supply group

— amphibious combat engineer group

— amphibious control group

— amphibious group

— amphibious ready group

— amphibious support group

— antilanding mine deactivating group

— antisubmarine carrier group

— area coordination group

— area support group

— Armed Forces Tax group

— armor group

— armour battle group

— armoured brigade group

— armoured replacement group

— army artillery group

— Army aviation group

— Army aviation transportation group

— army group

— Army Planning group

— Army Replacement group

— artillery battalion group

— artillery group

— artillery nuclear ammunition support group

— assault combat group

— assault group

— assault helicopter group

— assignment group

— ASW group

— ASW Operations Research group

— attack group

— augmentation readiness group

— aviation group

— aviation HQ group

— barrel group

— basic training group

— battalion battle group

— battalion group

— battery control group

— battle group

— battlefield group

— beach group

— billeting group

— boat group

— bolt group

— bomber group

— brigade commander's group

— brigade group

— burst-transmission group

— Canadian Air group

— career group

— carrier air group

— carrier battle group

— carrier replacement air group

— Central Army group

— check group

— chemical group

— civic action group

— civil affairs administration group

— civilian labor group

— clearing group

— close covering group

— close-support group

— coastal aviation air group

— code group

— Combat Analysis group

— combat arms group

— combat aviation group

— combat evaluation group

— combat EW and intelligence group

— combat group

— combat operations research group

— combat service support group

— combat support group

— combined arms group

— command group

— commander's group

— commando group

— concurrent group of fires

— connecting group

— consecutive group of fires

— consolidation group

— construction group

— contingency surface warfare group

— control and interface group

— control group

— control reserve group

— corps air defense group

— corps combat EW and intelligence group

— corps engineer group

— corps group

— corps MP group

— countermine warfare group

— crossing and landing group

— crossing area control group

— cruiser-destroyer group

— cryptologic support group

— custodial FA group

— date-time group

— Defense Communications Planning group

— defense liaison group

— Defense Science group

— demonstration group

— departure/arrival airfield control group

— direct support group

— divisional troops group

— effective date-time group

— embarkation group

— emergency recovery group

— emergency support group

— engineer amphibious group

— engineer aviation group

— engineer combat group

— engineer construction group

— engineer group

— engineer port construction and repair group

— entrucking group

— escort and support group

— Euro NATO Training group

— European Armaments Independent Cooperation group

— executive group

— executive working group

— explosive ordnance disposal coordinating group

— explosives group

— FA group

— FA heavy missile group

— FA missile group

— field chemical group

— field group

— fighter air group

— fighter interception group

— fighter-attack group

— fire control group

— fire marking group

— fire-support group

— firing-pin group

— force service support group

— forward group

— general staff group

— general support group

— group of armies

— group of fires

— group of rounds

— group on Materiel Standardization

— guided missile group

— gun group

— heavy artillery group

— helicopter combat group

— helicopter transport group

— high-level group

— highway transportation group

— HQ group

— independent brigade group

— Independent European Program group

— independent Royal Marines commando company group

— individual group of fires

— infantry battalion group

— infantry battle group

— infantry brigade group

— infiltration group

— information exchange group

— information liaison group

— instructor group

— intelligence and security group

— interagency group

— interdepartment group

— interstaff group

— Joint Advisory Study group

— Joint American Military Advisory group

— Joint Amphibious Operations Study group

— Joint Armed Forces Petroleum group

— Joint Army-Navy-Air Force Air Weapons Working group

— Joint Atomic Information Exchange group

— Joint Command Technical group

— Joint Field Press Censorship group

— Joint Intelligence group

— Joint Military Terminology group

— Joint Services Working group

— joint signal support group

— Joint Strategic Planning and Operations group

— joint tasking group

— landing group

— launcher group

— launching control group

— loading control group

— logistics support group

— maintenance interservice support group

— Marine air control group

— Marine air wing HQ group

— Marine aircraft group

— Marine aircraft wing service group

— Marine Training group

— maritime air group

— marshaling area control group

— materiel requirements group

— mechanized battle group

— mechanized brigade group

— medical group

— medium bomber group

— military advisory group

— military assistance advisory group

— military government group

— military group

— military intelligence group

— military standing group

— military study group

— military technical assistance group

— mine warfare group

— mine warfare readiness inspection group

— missile group

— missile warning group

— mobile communications group

— mobile support group

— motor transport group

— MP customs group

— MP Tripartite Standing Working group

— multipurpose aircraft carrier group

— munitions group

— NATO Air Force Advisory group

— NATO Air Force Armaments group

— NATO Army Advisory group

— NATO Army Armaments group

— NATO Executive Working group

— NATO Industrial Advisory group

— NATO Maritime EW support group

— NATO Naval Advisory group

— NATO Naval Armaments group

— NATO SHAPE Support group

— naval assault group

— naval attack group

— naval battle group

— naval beach group

— Northern Army group

— nuclear accidents response group

— nuclear and chemical security group

— Nuclear Defense Affairs Planning group

— nuclear group

— Nuclear Planning group

— nuclear weapons effects development group

— nuclear weapons systems safety group

— operations group

— ordnance ammunition group

— ordnance group

— parabattle group

— parachute battalion group

— parachute brigade group

— Periodic Armaments Planning Study group

— Permanent Deputies group

— Population Warning Working group

— postal group

— Psychological Warfare Working group

— radiation group

— readiness initiatives group

— reconnaissance air group

— reconnaissance and underwater demolition group

— reconnaissance group

— reconnaissance technical group

— reconnaissance training group

— recruit classification group

— refueling air group

— Regional Planning group

— reinforced brigade group

— relief group

— replacement air group

— reserve group

— rifle group

— river assault group

— Royal Marine Commando group

— Royal Marine Training group

— scoring group

— screening group

— sentry group

— separate field group

— service group

— SHAPE support group

— shot group

— signal group

— signal support group

— single-carrier group

— special branch protection group

— special communications group

— Special Consultative group

— special expert group

— Special Forces airborne group

— special forces group

— special patrol group

— splinter group

— staff group

— standing advisory group

— start group

— steering group

— strategic air group

— strategic airlift group

— strategic intelligence group

— strategic missile group

— strength group

— support ship group

— surface action group

— surface attack group

— systems review group

— tactical air group

— tactical airlift group

— tactical aviation control group

— tactical bomber group

— tactical control group

— tactical deception group

— tactical group

— tactical intelligence group

— tactical logistical group

— tactical missile group

— Tank Forces Management group

— tank regiment reserve tank group

— target acquisition group

— target group

— task group

— tight-shot group

— tractor group

— training and replacement group

— training group

— transport air group

— transport group

— transportation group

— transportation motor group

— transportation movement control group

— transportation railway group

— transportation terminal group

— transportation truck group

— tripartite working group

— Tri-Service group on Air Defense

— Tri-Service group on Communications and Electronics Equipment

— tri-service group

— troop-carrier group

— two-carrier group

— UN Military Observer group

— underground resistance group

— underway replenishment group

— US Army Advisory group

— US Army nuclear weapons coordination group

— variable strength group

— Verification Panel Working group

— watch group

— weapon control group

— Weapon Systems Evaluation group

— working group

* * *

• 1) группа; 2) дивизия

• 1) группироваться; 2) группировать

English-Russian military dictionary > group
14 customer

сущ.

1) марк. = consumer 1),

ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)

foreign ( international) customer — зарубежный клиент, международный клиент

customer-oriented approach — подход, ориентированный на потребителя

customer-oriented pricing — ценообразование, ориентированное на потребителя

customer-oriented service — обслуживание с ориентацией на потребителя

software customer — покупатель программного обеспечения

customer of pastries — покупатель кондитерской выпечки

Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.

car repair customer — клиент на авторемонт

customer of product placement — клиент на продакт-плейсмент

customer of mortgage insurance — клиент по ипотечному страхованию

vendor’s customer — клиент продавца

customer of a graphic designer — клиент графического дизайнера

laundry customer — клиент прачечной

customer of a plumbing company — клиент водопроводной компании

customer for cotton goods — клиент на хлопчатобумажные изделия

customer for Sudanese oil — клиент на суданскую нефть

tough customer — трудный клиент

cash-cow customer — "дойный" клиент

credit worthy customer — кредитоспособный клиент

credit card customer — клиент, расплачивающийся кредитной картой

retail customer — розничный покупатель

to lose a customer — потерять клиента [покупателя\]

to service [to serve\] customers — обслуживать покупателей [клиентов\]

to service customers through traditional means — обслуживать клиентов традиционным способом

Ant:

higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory

See:

advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule

2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)

See:

higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory

* * *
клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).
* * *

Клиент
. . Словарь экономических терминов .
* * *

Коммерческая деятельность

покупатель; заказчик

Англо-русский экономический словарь > customer
15 model

1) модель (напр. экономики)

2) тип, марка конструкции, модель (напр. автомобиля)

- model with variable prices

- model of balanced growth

- model of choice

- model of economic equilibrium

- model of efficient growth

- model of equilibrium growth

- activity analysis model

- age-duration-parity model

- aggregate model

- allocation model

- attack-and-defence model

- autoregressive model

- backlogging model

- balking model

- battle model

- behavioural model

- bid price determination model

- bilateral monopoly model

- binomial model

- breadboard model

- breakdown model

- buffer-stock model

- business cycle model

- capital asset pricing model

- clay-clay model

- coalition model

- cobweb model

- collective risk model

- combat model

- company model

- competitive equilibrium model

- concave cost model

- continuous-time model

- cross-impact model

- cyclic queueing model

- decision model

- development model

- diagrammatic models

- discrete-time model

- distributed lag model

- distribution-on-effort model

- double-risk model

- dynamic programming model

- dynamic sequential model

- endogenous model of cycle

- endogenous accelerator model

- endogenous priority model

- equilibrium model

- estimation model

- exogenous priority model

- expected coat model

- exponential growth model

- family building model

- finite-horizon model

- finite-source queueing model

- fixed-horizon model

- fixed-review-times model

- fixed-service-level model

- fix-price model

- flex-price model

- forecasting model

- general duel model

- growth model

- industrial dynamics model

- infinite-horizon model

- infinite-source model

- in-process inventory model

- input-output model

- inspection model

- interindustry programming model

- interruption model

- inventory model

- known-shortage-coat model

- learning-doing model

- linear programming model

- linear regressive model

- loss transfer model

- machine-loading model

- many-server model

- marketing model

- market split model

- Markovian queueing model

- migration model

- mobility model

- moving-average model

- multichannel priority model

- multicontract bidding model

- multi-echelon model

- multiple finite-source model

- multiple-line multiple-server model

- multiple-reorder model

- multiplier-accelerator model

- multistage model

- multistation queueing model

- natality model

- network model

- nonadaptive duel model

- no-backlog model

- nonconsumption model

- non-Poisson model

- nonpreemptive priority model

- no-queue model

- one-line one-server model

- operations research model

- ordering model

- piece-work model

- Poisson model

- preemptive priority model

- preference model

- price adjustment model

- price break model

- price speculation model

- priority model

- probability model

- production scheduling model

- profitability model

- profit maximization model

- prognostic model

- prototype model

- putty-clay model

- queueing model

- random model

- reduced model

- regression model

- reneging model

- replacement model

- reproductivity model

- resource allocation model

- resource management model

- retaliation model

- Round-Robin model

- scheduling model

- schematic model

- semi-Poisson model

- shortage model

- shortest-route model

- sign model

- simplex model

- simulation model

- single-server model

- static equilibrium model

- static inventory model

- station-to-station model

- stochastic model

- stock adjustment model

- stockage model

- storage model

- substitution model

- trade-cycle model

- transshipment model

- trend-free model

- two-bin model

- two-class priority model

- two-echelon model

- two-state model

- vintage model of technology

- waiting line model

- Wilson model

- world decision model

Англо-русский словарь по экономике и финансам > model

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

Research and Analysis Company

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

Research and Analysis Company

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